In today’s podcast, I talked with Murray State Director Nico Yantko about the new era of Name, Image and Likeness and how it is impacting the Racer Athletic Department. Yantko recently sent out a letter to Murray State fans to give an update on NIL. You can read that letter here. I’d suggest reading it before you listen to the podcast since the letter is the starting point for much of our conversation.
During our interview, I talk with Yantko about several NIL-related topics including how it works, how fans/boosters/businesses can now negotiate deals with student-athletes, and how a successful NIL collective can help bolster the basketball program.
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